Why protein first
Protein has the highest thermic effect of food, the strongest satiety signal, and the most direct link to muscle retention during a cut. We anchor protein at 1g per pound of bodyweight — a defensible default backed by current research.
Then fat, then carbs
Fat is capped at 25% of calories — enough for hormonal health, leaving room for performance-driving carbs. The remainder fills carbs. Adjust upward on fat if you prefer keto-leaning eating, downward if you train hard and need glycogen.